Tuesday, August 9, 2011




NEW ORLEANS-Cherry Heering liqueur, one of the first global brands, has always been fashionable and now is the ultimate vintage cherry brandy of choice at arguably the home of the American cocktail in America’s beloved city by the bayou, New Orleans. One of the last known remaining vintage bottles of Cherry Heering liqueur from 1890 was donated at the 2011 Tales of the Cocktail from Adele Robberstad, CEO of the Xanté Company & Peter F. Heering to Dale DeGroff, President of The Museum of The American Cocktail for permanent display. Cherry Heering liqueur, the original cherry brandy, can lay claim to truly being one of the all-time classic and quality tasting brands – and has now come home to where the brand was awarded its most prestigious medal, taking the gold medal at The World Fair 1884 in New Orleans as the best liqueur.  

Cheer Heering liqueur, purveyor to H.M. Queen Margrethe II of Denmark, H.M. Queen Elizabeth II of the United Kingdom, has been produced since 1818 and is the original Cherry Brandy.  The Heering success comes from a willingness to be a fashion accessory that adds lavishness, extravagance and civilization to the mix.

”This is truly a big day for the Heering Family, it is more than handing over a bottle, it is closing a circle, it is coming Back to New Orleans,” said, Adele Robberstad, CEO of the Xanté Company & Peter F Heering.  The Museum of the American Cocktail is a place of honor and a perfect home for the rarest vintage of Cherry Heering.”

The historic journey began with Peter F. Heering as early as 1820 as he tried to register the Cherry brandy as a trademark. Cherry Heering liqueur was shipped from Copenhagen to New York City with the first shipment arriving in 1837.
“The Museum of the American Cocktail celebrates Peter F. Heering and Cherry Heering, quite simply, the irreplaceable cocktail ingredient,” said Dale DeGroff, President of the Museum of the American Cocktail.

The vintage bottle featured historic seals noting Cherry Heering liqueur as the puveyour to the Russian Tsar n the late 1800’s, Prince of Wales and Danish Royal family. A lineage few brands can attest. www.museumoftheamericancocktail.org

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