24TH ANNUAL JACK DANIEL’S WORLD CHAMPIONSHIP INVITATIONAL BARBECUE
|"The Jack," by Olivia Thomason|
This year, the opportunities for more good stories have been expanded.
To celebrate the perfect marriage of Jack Daniel’s and great food, there’s an exclusive media event with legendary pitmaster Patrick Martin of Martin’s BBQ in Nolensville, Tennessee. Known globally for his famous barbecue, Martin and his friends, Nashville chefs Tandy Wilson, Tyler Brown and Jason McConnell, have created a special menu to kick-off The Jack for another successful year. The chefs will lead a taste tour through each menu item, demonstrating why Southern cuisine is widely viewed as some of the best food in the planet.
Jack Daniel’s heralded Master Distiller Jeff Arnett will give a private tasting of the Jack Daniel’s family of brands, including Jack Daniel’s Unaged Rye. For the first time since Prohibition, the Jack Daniel Distillery is offering a new expression from a new grain recipe.
Along with other journalists and writers, I’ll join Jeff as he explores this new offering and Jack Daniel’s world-famous brands. And all of this is a prelude to the thousands from North America and beyond gathering to celebrate this remarkable food event: The Jack 2012 pays homage to a higher life.